Tuesday, April 30, 2013

Essentials of Entrepreneurship and Small Business Management 7e


Essentials of Entrepreneurship and Small Business Management 7th Edition PDF Download Ebook. Norman M. Scarborough provides practical content to anyone interested in starting their own business. With a practical, “hands on” approach to entrepreneurship, this text aims to provide readers with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

This book keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan. Updated with several new Real-World examples, this edition allows students to see how entrepreneurs are putting the text’s material into action.

The business founders featured in these examples reflect the diversity that makes entrepreneurship a vital part of the global economy. Overall, these examples help students remember key concepts in the course and are easy to spot within the material. Many courses in entrepreneurship and small business management require students to propose and write business plans. And since students often find it helpful to have a model to refer to as they build their plans, Think Archimedes—an innovative student development business—is included in this text and on the Companion Website as a helpful example for students to follow.

Ethics issues impact all types of businesses, including entrepreneurial. This text encourages students to think about and discuss potential ethics issues they may face in the “Ethics and Entrepreneurship” feature. Covering several topics about small companies, these cases challenge students to think critically on the concepts covered in the text. From developing a business strategy and building a brand to protecting intellectual property and financing a business, these cases are ideal for either individual or group assignments.

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