Monday, May 6, 2013

Managerial Economics 7th Edition, Paul Keat and Young


Managerial Economics 7th Edition PDF Download Ebook. Paul Keat, Philip K Young and Steve Erfle offer practical content to current and aspiring industry professionals. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text.

To strengthen readers’ ability to use Excel—a critical skill in today’s job market–new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

The author has created a text based on challenges managers face in the fictional company, Global Foods Inc. Each chapter includes a situation, presentation of economics tools and analysis with solution. Every chapter begins and ends with a situation facing managers at Global Foods, Inc., a company competing in the beverage industry. By encapsulating the concepts with this integrated case, students will always know how the concepts apply to them.

By following one company, in one industry, students are able to see how economic decision-making can be applied across the vast array of functional units within the same organization. In order to avoid distractions, the authors have deliberately chosen not to use boxed or shaded section of stories scattered throughout the chapter. At the end of each chapter, the authors have included a “Global Application,” so readers understand the global implications of the concepts and tools of managerial economic analysis.

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