Friday, May 3, 2013

Strategic Management 14th Edition by Fred R. David


Strategic Management: A Competitive Advantage Approach 14th Edition PDF Download Ebook. Fred R. David describes skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever.

This book captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. It also explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Grouped by industry, with a mix of profit/nonprofit, large/small, and manufacturing/service organizations, all the cases in this edition are current and comprehensive. These new cases provide excellent quantitative information such as numbers, ratios, percentages, dollar values, graphs, statistics, and maps so students can prepare.

Introduced at the end of chapter 1 and revisited at the end of each chapter, the Cohesion Case allows students to apply strategic-management concepts and techniques to a real organization as chapter material is covered, which readies students for case analysis in the course. The Case features The Walt Disney Company, one of the most successful, well-known, and best management global companies in the world.

A “Special Note to Students” paragraph is provided at the end of every chapter to guide students in developing and presenting a case analysis that reveals recommendations for how a firm can best gain and sustain competitive advantage. A brand new boxed insert at the beginning of each chapter showcases a company doing strategic management exceptionally well.

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